All work
Synthetic Humans
Genesis Moreau
An original synthetic creator built around fitness, cosplay and gaming, with a persistent look, personality and voice across an ongoing social channel.
The brief
Create a synthetic character who can carry an ongoing short-form channel on her own: recognisable in every post, with a personality strong enough that people follow her and not just the format.
Approach
We started with a character bible covering her history, fears, ambitions and humour, then locked her look so she stays consistent across outfits, cosplays and settings. Content is built around three pillars (fitness, cosplay and gaming), and product content is written in her voice rather than borrowed from ad templates.
Deliverables
- Character bible
- Consistent likeness system
- Short-form video series
- Product content
Credits
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